I design digital products that turn complexity into clarity.

Entramos started as an urban agenda for events, culture and local life. The challenge was to make one product work for citizens while also supporting organisers, venues, administration and promotion.

My work connected the frontstage experience with the backstage rules needed to publish, prioritise and promote content without turning the product into a collection of disconnected screens.

Grada explores how the discovery and community logic learned from the local agenda could move into sport without becoming a reskinned copy of Entramos.

The system had to support clubs, matches, events, families and communities while creating a clearer base for future validation and implementation.

CityLayer came from a strategic constraint: the existing products were too dependent on a B2G go-to-market model.

Instead of designing another app, I helped reframe Entramos and Grada as connected verticals within a more modular product and commercial architecture.

I worked on the redesign of a cybersecurity mobile product developed in collaboration with INCIBE. The technical base was solid, but the experience needed to make risk, value and next actions easier to understand.

The design work focused on reducing uncertainty through structure, language, hierarchy and clearer flows.

The starting point was a complex mix of cybersecurity, digital-law and legal-tech services that was difficult to explain, compare and sell.

I treated the offer as a product-architecture problem: create clearer entry points, organise services into packs and connect the commercial layer with a future operational layer.

Once the Packs offer was structured, the next problem became operational: if the service is sold as a system, it also has to be managed as a system.

The CRM layer connects what the client bought with deliverables, time, service status, follow-up and the needs of legal, cybersecurity and business teams.